Privacy policy

Privacy Policy

Effective Date: June 1, 2026

Data Controller: Honglishang Trading Co., Limited

Registered Address: ROOM 1D, 2/F, FU TAO BUILDING, 98 ARGYLE STREET, MONGKOK, KOWLOON, HONG KONG

Support Email: ebyokgv@hotmail.com
This policy complies with US FTC consumer rules, California CCPA and CalOPPA regulations for US customers, explaining how we collect, use, store and share your personal information.

1. Personal Data We Collect

We gather these data when you browse, register or place orders:
  1. Identity info: Full name, shipping/billing address, email, phone number, unique order ID
  2. Payment information: Encrypted payment tokens processed by PayPal & Stripe (we never store complete credit card numbers)
  3. Device & browsing data: IP address, browser type, access time, viewed pet products, cookie tracking records
  4. Commercial records: Purchase history, cart contents, discount usage, customer service chat logs

2. Legal Purposes of Data Usage

We only use collected data for legitimate business needs:
  • Complete order processing and coordinate dropshipping pet suppliers for delivery
  • Send order tracking emails, after-sales replies and shipping updates
  • Prevent fraud, abnormal transactions and payment chargebacks
  • Optimize our pet product display and website shopping experience
  • Send marketing promotions only when you manually subscribe to our newsletter
  • Meet tax filing, commercial and US consumer regulatory compliance obligations

3. Third Parties Authorized to Receive Your Data

We only share minimal necessary information with service providers who sign strict data protection agreements:
  1. Payment processors: PayPal, Stripe for secure checkout settlement
  2. Dropshipping pet suppliers: Only your recipient name & shipping address to fulfill delivery
  3. Advertising & analytics tools: Meta(Facebook), Google Ads, Shopify Analytics for pixel marketing tracking
  4. Email marketing service providers (only for opted-in newsletter subscribers)

    We will never sell your identifiable personal data to irrelevant third parties for commercial profit.

4. Cookie & Tracking Pixel Notice

Our website uses cookies, web pixels and local storage to remember your shopping cart, preferences and browsing behavior. You can disable cookies via your browser settings anytime, but partial site functions may stop working afterward. Meta & Google pixels collect anonymous browsing data for US targeted pet product advertising.

5. CCPA Rights for California Residents

If you live in California, you hold these legal consumer rights:
  1. Right of Disclosure: Request a full list of all personal data we collected about you within the past 12 months
  2. Right of Deletion: Apply for permanent deletion of your order & account data (basic tax records will be retained per legal rules)
  3. Opt-out Right: Submit "Do Not Sell My Personal Information" requests via our support email
  4. Non-discrimination Protection: We will not raise prices or limit services if you exercise your privacy rights

    Send all CCPA data requests to our support email with your full name and order verification information; we will respond within 45 calendar days.

6. Data Security & Storage Cycle

All customer data is stored on Shopify encrypted PCI DSS secure servers with limited internal staff access authority. We retain your data for 3 years after your last order for tax and after-sales service, then anonymize all personal records automatically.

7. Marketing Unsubscribe Method

If you receive our promotional pet supply emails and wish to stop subscriptions, click the "unsubscribe" link at the bottom of marketing emails, or send an opt-out message to ebyokgv@hotmail.com.

8. Policy Update Rules

We may revise this Privacy Policy occasionally; updated versions will be posted on this page with a new effective date. Your continued shopping on our store represents full acceptance of revised terms.
Privacy Support Contact: ebyokgv@hotmail.com